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Ed Hardy Swimwear at Mercedes-Benz Fashion Week Miami Swim 2010


Posted: 02.09.2010 00:03 | by: paul smith | Readed: 229                         


       Ed Hardy awed style setters, fashionistas and celebrities alike with their 2010 swimwear collection at the 5th annual Mercedes-Benz Fashion Week Swim in Miami.

The show at Caba?a Grande at the Raleigh Hotel, on Saturday, July 18 resurrected tattoo culture from the underground.

Ed Hardy's renowned designer, Christian Audigier, presented his exclusive swimwear in a grand affair. The venue was packed with VIPs as models strutted vanguard bathing suits and a "must" have for the season sarongs and bandana accents with the designer's signature prints.

With "Lady Gaga meets Gwen Stefani" hair and make-up themes, the crowd whispered as models donning bouffant up-dos and neon glittered faces rocked Ed Hardy's tattoo-culture style.

Pop color bikinis, Lurex one-piece suits and boy-meets-girl swimsuits - board shorts paired with bikini tops - kept the crowd buzzing.

Ed Hardy was one of the few designers that showcased a swim wear collection for men. In his collection, he featured a youthful spirit inspired by utilizing prints, stripes and vibrant colors.

DJ Irie spun the latest in hip-hop tracks to the capacity-filled room which included celebrity R&B twins, Brian and Brandon Casey of Jagged Edge; model Cindy Taylor; Ariel Stein and George French with his on-again/off-again girlfriend Lina Fidler of "Miami Social" and reality star Dina Manzo of "The Real Housewives of New Jersey," who all sat front row.

Attendees left the show with gift bags brimming with products from sweet tooth-pleasing Buttercream Cupcakes; make-up compacts by Estee Lauder; Dermaquest samples from VISO LASIK MEDSPAS; watches, hats, necklaces, perfume and bandanas from Ed Hardy, as well as gift certificates from NOMI Pilates, Boca Tanning Club and The Betsey Hotel.

The show was sponsored by Target Style, a bi-monthly magazine.

A beach-themed after-party followed for Jagged Edge and guests poolside at La Cote at the Fontainebleau Hotel. Bartenders and servers were dressed appropriately in Ed Hardy swimwear and served-up drinks mixed with the namesake's new vodka brand.

Created by French designer Christian Audigier, Ed Hardy is distributed by Sea and Sun, the premier manufacturer of women's designer swimwear.

Celebrities who favor the brand include Madonna, Shakira, Janet Jackson, David Beckham, Eva Longoria, Kim Kardashian, Jessica Alba, Christina Milian and Hillary Swank.

The collection includes swimwear (retail $86-$250), beach towels, surf boards and boogie boards.

Today, you can see ed hardy stores here and there especially all over the world. If you're planning to choose ed hardy Jeans as a gift for yourself or families, you can also purchase online, just please visit the ed hardy online store(http://www.edjeans.com) for more discounts and save your money immediately! Good luck!




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